Google Analytics Reports

The change of Universal Analytics (UA) to Google Analytics 4 (GA4) has changed the way that website admins view reports and statistics. This document serves to give shortcuts to reports in Google Analytics 4 (GA4) you may have viewed in Universal Analytics (UA). 

Common Reports:

• Tech Overview Report: Reports>User>Tech>Overview
  • from this screen there is a box for "Users by Platform/Device Category". Click 'View Platform Devices' to view data.
• Acquisition Overview Report: Reports>Acquisition>Overview - see how much of your traffic is coming from specific paid versus unpaid channels- organic, paid, direct, referral, and social media
  • View 'user acquisition' to view stats.
  • in the table area, click the arrow and select 'First user source / medium' to view all sources
  • on that same arrow, select 'First user campaign' to view ad campaign stats
  • Referral (UA common): Acquisition>Traffic acquisition. in the table where it says 'Session default channel group', change to 'Session source/medium'
• Landing Pages Report: Reports > Engagement > Pages and screens - in the dropdown select 'Page path and screen class' or other views to view pages
• Engagement Overview:  Reports > Engagement > Overview  - An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews. The engagement rate is the percentage of engaged sessions on the website. These are areas that perform well and perhaps can help you learn what to apply to other pages
• Conversion and Event Reports:  Reports > Engagement > Events or Goals

Report information from Google: 

• Getting started with google reports - some basics, filtering reports, date ranges, customizations
• GA4 reports info from Google: Understanding the reports, adding/changing dimensions, etc. There is a lot of info about reports here.
  • changing primary dimension
  • adding a secondary dimension - for example: acquisition>user acquisition>(primary is 'First user source/medium') - click the '+' to add 'city'. Find out how people are getting to your site and where they are from.