Google Analytics Reports

The change of Universal Analytics (UA) to Google Analytics 4 (GA4) has changed the way that website admins view reports and statistics. This document serves to give shortcuts to reports in Google Analytics 4 (GA4) you may have viewed in Universal Analytics (UA). 

Common Reports:

  • Tech Overview Report: Reports>User>Tech>Overview
    • from this screen there is a box for "Users by Platform/Device Category". Click 'View Platform Devices' to view data.
  • Acquisition Overview Report: Reports>Acquisition>Overview - see how much of your traffic is coming from specific paid versus unpaid channels- organic, paid, direct, referral, and social media
    • View 'user acquisition' to view stats.
    • in the table area, click the arrow and select 'First user source / medium' to view all sources
    • on that same arrow, select 'First user campaign' to view ad campaign stats
    • Referral (UA common): Acquisition>Traffic acquisition. in the table where it says 'Session default channel group', change to 'Session source/medium'
  • Landing Pages Report: Reports > Engagement > Pages and screens - in the dropdown select 'Page path and screen class' or other views to view pages
  • Engagement Overview:  Reports > Engagement > Overview  - An engaged session is a session that lasts longer than 10 seconds, has a conversion event, or has at least 2 pageviews. The engagement rate is the percentage of engaged sessions on the website. These are areas that perform well and perhaps can help you learn what to apply to other pages
  • Conversion and Event Reports:  Reports > Engagement > Events or Goals

Report information from Google: 




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