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search engine marketing

Search engine optimization (SEO), social media marketing, and search engine marketing (SEM) - where does one leave off and the other begin?  The definition of each of these terms is a tad fluid but each method can have major benefits to marketing your online business.

Making sure your website is constructed with SEO in mind is an important step in making sure that people find your website in organic search results.  From there you can take additional steps so that your potential audience and clients can find you.

Search Engine Marketing (SEM) involves creating paid advertisements to promote your business or promote specific products or services. Some common paths include google adwords advertising, facebook ads, and other programs in which you are paying for online advertising to promote your product.  You have the ability to target geographical areas, traffic, by demographics, and more.  The nice thing about most ad programs is the ability start with a minimum budget and enact limits, while actively watching and changing the ad at any time.

If you are interested in setting up a paid advertising plan contact Webteam today!